The Effects of Newspaper Reports on the Public's Response to a Natural Hazard Event

March 1991 (VOL. 9, NO. 1)

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The literature on environmental hazards suggests that media reports constitute a major source of information upon which people base their responses. However, the effect of media reports on responses is neither direct nor simple. Variables such as prior experience, the responses of others, selectivity in attention, and various characteristics of the content of media reports interact to influence responses. On the basis of the extant literature on media and hazards, we construct a model of the effect of media reports on the public\\'s response to a natural hazard event.